{"id":1812,"date":"2024-03-12T13:25:15","date_gmt":"2024-03-12T16:25:15","guid":{"rendered":"https:\/\/redeicm.org.br\/blog\/assistencia-social-encontro-promove-capacitacao-em-comunicacao-e-marketing\/"},"modified":"2024-03-12T13:25:15","modified_gmt":"2024-03-12T16:25:15","slug":"assistencia-social-encontro-promove-capacitacao-em-comunicacao-e-marketing","status":"publish","type":"post","link":"https:\/\/redeicm.org.br\/?p=1812","title":{"rendered":"Assist\u00eancia Social: Encontro promove capacita\u00e7\u00e3o em comunica\u00e7\u00e3o e marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Comunica\u00e7\u00e3o e Marketing foi o tema do primeiro grande encontro de forma\u00e7\u00e3o presencial da Rede ICM de Assist\u00eancia Social em 2024. Mais de 15 participantes, entre colaboradores, educadores e dire\u00e7\u00f5es participaram do evento realizado nos dias 29 de fevereiro e 1\u00ba de mar\u00e7o, em Porto Alegre (RS).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A capacita\u00e7\u00e3o reuniu representantes de todas as unidades socioassistenciais presentes nos estados do Rio Grande do Sul, S\u00e3o Paulo e Rio de Janeiro. O objetivo foi o de oportunizar uma capacita\u00e7\u00e3o intensiva em comunica\u00e7\u00e3o e marketing, visando aprimorar o fortalecimento de marca, divulga\u00e7\u00e3o e planejamento do setor em cada espa\u00e7o de miss\u00e3o.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-44544\" src=\"https:\/\/redeicm.org.br\/wp-content\/uploads\/2024\/03\/encontro-comunicacao-e-marketing-rede-icm-assistencia-social-3.jpeg\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Durante dois dias, educadores e colaboradores conheceram e aprimoraram o conhecimento sobre temas como planejamento em marketing digital, estrat\u00e9gias de relacionamento com a imprensa, gest\u00e3o de crises e o uso eficaz das redes sociais. Entre os assessores estavam Marina Franck e Magnus Regis, do Setor de Marketing da Rede ICM, e o professor da ESPM, Jo\u00e3o Finamor. <\/span><br \/>\n<span style=\"color: #000000;\">O clima do encontro foi marcado por coopera\u00e7\u00e3o e entreajuda, refletindo o compromisso em fortalecer a identidade e a a\u00e7\u00e3o conjunta da Rede ICM na \u00e1rea da Assist\u00eancia Social. Al\u00e9m da troca de conhecimento, os representantes das unidades colaboraram na constru\u00e7\u00e3o de um calend\u00e1rio comum, visando a alinhamento de a\u00e7\u00f5es e estrat\u00e9gias.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cCom esse encontro, queremos aprimorar a nossa divulga\u00e7\u00e3o e a nossa miss\u00e3o. Temos muita riqueza em a\u00e7\u00f5es e servi\u00e7os que precisamos divulgar. N\u00e3o para aparecer por aparecer, mas porque essa \u00e9 a nossa miss\u00e3o na sociedade: promover a vida e a cidadania\u201d, destacou irm\u00e3 Maria Bernardete Macarini, coordenadora do Setor Assist\u00eancia Social.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Essa iniciativa proporcionou n\u00e3o apenas um espa\u00e7o para aprendizado e capacita\u00e7\u00e3o, mas tamb\u00e9m fortaleceu os la\u00e7os entre as unidades. Na avalia\u00e7\u00e3o dos participantes, o encontro foi positivo e inquietante, no sentido de planejar e desenvolver uma comunica\u00e7\u00e3o de qualidade e eficaz.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Comunica\u00e7\u00e3o e Marketing foi o tema do primeiro grande encontro de forma\u00e7\u00e3o presencial da Rede ICM de Assist\u00eancia Social em 2024. Mais de 15 participantes, entre colaboradores, educadores e dire\u00e7\u00f5es participaram do evento realizado nos dias 29 de fevereiro e 1\u00ba de mar\u00e7o, em Porto Alegre (RS). A capacita\u00e7\u00e3o reuniu representantes de todas as unidades [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assist\u00eancia Social: Encontro promove capacita\u00e7\u00e3o em comunica\u00e7\u00e3o e marketing - Rede ICM de Educa\u00e7\u00e3o e Assist\u00eancia Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redeicm.org.br\/?p=1812\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assist\u00eancia Social: Encontro promove capacita\u00e7\u00e3o em comunica\u00e7\u00e3o e marketing - Rede ICM de Educa\u00e7\u00e3o e Assist\u00eancia Social\" \/>\n<meta property=\"og:description\" content=\"Comunica\u00e7\u00e3o e Marketing foi o tema do primeiro grande encontro de forma\u00e7\u00e3o presencial da Rede ICM de Assist\u00eancia Social em 2024. 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